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 » How to write contentKeep it short and to the point! Consider your information in two forms, the long detailed version, and the short "to the point" version. The short version should be well organized with a well titled heading or paragraph head.
• Use bullets to cut down on words and more clearly convey key points
• More detailed information, if required, should be placed on secondary pages
• Don't make users wade through "the long version" to find what they want
» How people read online contentPeople view content online very differently than they do in tradition print media. Remember how you used to scan your text books rapidly when you were cramming for a test? That is how people read content online. They quickly look for headings, bullets, etc. trying to find a relevant line to then read the surrounding text.
The average time to grab a user's attention is between 10 and 20 seconds! On average, a user spends less than 30 seconds on any given page. If a user can not find what they are looking for in less than 1 minute, they will leave your website and look for another.
» Importance of contentA well designed and presented appearance is half the battle in making a great impression, content is the other half. If you don't provide visitors the information they are looking for, even the most appealing of websites will fail. Provide a great design and well organized pertinent content and you will win over your viewers.
» Homepage and navigationSome homepages offer news articles and other secondary items, but the primary purpose of your homepage should be quick communication of who you are and what you do. Your navigation should be clearly organized into sections and sub sections to provide "one click" access to as much content as possible.
• Your homepage should clearly convey your brand message, what you do and who you are
• Your users should be able to reach all primary content from your homepage navigation
• All navigation should be presented in the same format
• Make all primary information as easy to find as possible
• Use clear language in your navigation titles
» Getting your documents onlineService contracts, new patient forms, product documentation, annual reports, etc. Any documents that you regularly distribute or your clients may need should be on your website. This provides a valuable service to your prospective and current clients, while cutting down on your own printing expenses.
» Photos, video and graphic contentGraphic content is an excellent way to communicate clearly and quickly. Whether it is a video from the president or a graph of how a product improves a given circumstance, graphics are powerful presentation tools online as well as in the boardroom. One thing to keep in mind - content of graphics can not be indexed by the search engines, so always make the content available elsewhere i.e. a full transcript your online videos.
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 How to write content:• Keep it short and to the point
• Use bullets and bold paragraph heads
• Use secondary pages for details
How people read online content:Users scan content rapidly, looking for headings, bullets, etc. trying to find relevant text fast!
Importance of content:Provide a great design and well organized pertinent content and you will win over your viewers.
Homepage and navigation:The primary purpose of your homepage should be quick communication of who you are and what you do. Navigation should be clear and provide a direct path to all content.
Getting your documents online:Provides prospective and current clients a valuable service, while cutting down on your own printing expenses.
Photos, video and graphic content:Graphic content is an excellent way to communicate clearly and quickly. Content of graphics can not be indexed by the search engines! |
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